Color

Weaver Street Market Color Palette

Because colors are created differently in different media, colors are defined for print (CMYK), special print colors (PANTONE spot colors), and screen colors (RGB).

Weaver Street Market’s brand colors are inspired by nature and are designed to support Weaver Street Market’s vibrant style. Together these colors reflect the brand’s focus on nourish and community. Weaver Purple is our main brand color. The other colors in the palette are considered accent colors that can be used interchangeably and in moderation to create a sophisticated backdrop against Weaver Street Market’s brand materials.

Consider this palette the foundation or the starting point of our brand. When designing food illustrations there may be a need to develop a new color, so it authentically fits the item being designed. Experiment with color in those circumstances, but pair them with this palette to keep the materials familiar to our audience. 

Savory Blue

HEX #003d4c
RGB 0, 61, 76
CMYK 100, 21, 28, 76
PMS-C548
PMS-U548

Earth Gray

HEX #a4bcc2
RGB 164, 188, 194
CMYK 24, 4, 8, 13
PMS-C7542
PMS-U7542

Sunshine

HEX #ffc845
RGB 255, 200, 69
CMYK0, 19, 79, 0
PMS-C1225
PMS-U115

Berry

HEX#8a1b61
RGB138, 27, 97
CMYK30, 100, 0, 20
PMS-C7649
PMS-U7649

Cream

HEX#f3f0d9
RGB243, 240, 217
CMYK0, 1, 11, 5
PMS-C9060
PMS-U1-9

Sage

HEX#bfcc80
RGB191, 204, 128
CMYK17, 1, 47, 3
PMS-C7492
PMS-U7492

Watermelon

HEX#e03e52
RGB224, 62, 82
CMYK0, 84, 46, 0
PMS-C710
PMS-U185

Weaver Purple

HEX#565294
RGB86, 82, 148
CMYK80, 74, 0, 0
PMS-C7670
PMS-U273