Getting Started
This visual guide will serve as a home base for Weaver Street Market’s visual brand language. It’s a place you can always return to when you have questions about visual elements for Weaver Street Market, or when you’re creating brand materials. Creating store signage? Need direction for a photoshoot? Designing a web page or email newsletter? Shooting a video? Use the elements here as a foundation for creating your vision.
The visual guide is for internal use, to help you ensure you’re creating a cohesive visual experience for customers across all brand touchpoints. It’s meant to be a living, breathing document—a place where you can continue building your visual language to reflect changes in the brand.
Bringing the Brand to Life
The Weaver Street Market visual identity brings the brand’s value and philosophy to life. Every aspect of the Weaver Street Market brand system embodies who we are as a co-op and what we offer—sustaining healthy communities together through the goods that we sell and the good that we do.
So how do we visualize our mission through our brand? To capture the brand essence of Weaver Street Market, we created an organizing principle—nourish—that provides endless inspiration and guidance for our design language internally.
It all starts with food. Because when we start with food, we can grow a community.
Nourish
Inspired by the word ‘nourish’ as our organizing principle, the identity system builds on the idea of a seed. A seed harbors so much energy and potential for growth. The seed represents where Weaver Street Market begins. The seed sprouts into food, into a meal, that’s shared through relationships, and built around a community.
The visual brand is playful and confident. It conveys community, quality, and invites interaction. It is the experience of the Weaver Street Market, made visual.
The Visual Toolbox
The Weaver Street Market Visual Toolbox is how we bring the concept of ‘nourish’ to life. The brand system was intentionally built to provide a rich variety of elements—curated patterns, dynamic typefaces, a nature-inspired color palette—that can be used in different combinations. Elements from the Visual Toolbox don’t all have to be used at once. Sometimes it may be a combination of pattern and photography, other times it may be as simple as using colors from the palette.
