Weaver Street Market will always evolve, grow, and expand. We may open new locations, work with new vendors, or create new product lines. But there are key elements about Weaver Street Market that will never change. This document captures the foundational story and messaging elements core to the Weaver Street Market story.

This document is a tool for internal use—to refer to whenever you have questions about the story. That said, this story and messaging guide is not meant to limit your creativity, but instead help guide any future content creation, marketing materials, or campaigns. 

Like a favorite recipe, it’s a familiar foundation upon which your own ideas and creations will come to life. So together we’re continuously creating a cohesive experience for Weaver Street Market customers.